http://tomsshoessaleonline11.tumblr.com,If youre like me you might have wondered why there are so many coupons distributed in the mail,toms outlet, by email,longchamp outlet, in the newspapers and so on,lunette ray ban. It might seem that marketers are going to a huge amount of trouble to give the consumer very little off often 10c or so,longchamp bags, on their products. And coupons seem to apply to every kind of product from yoghurt to cutlery to socks,Why Top Retail Marketers Use Coupons,lunette ray ban. Why on earth do retailers do this,toms online?
Well,longchamp outlet, I spoke to a leading coupon guru who told me some interesting things about why top marketers believe in coupons and Im going to tell you some of the reasons they use them and convey some tips on how to use them effectively as part of your marketing campaign,ray ban pas cher. Firstly,toms outlet, lets define a coupon,toms shoes. Its a scrap of paper or a code you get electronically that you can exchange for a discount on the product or service concerned in order to save money,ray ban lunettes.
At first glance it might seem that companies use coupons to increase their revenue by encouraging people to buy their products,http://www.tumblr.com1. This is in fact a very small part of what coupon marketing is about,louis vuitton milano. The main benefit of coupons is that it allows marketers to track where in world,alviero martini outlet, the region,ray ban wayfarer, the country ones products are being sold,Why Top Retail Marketers Use Coupons,longchamp taschen. It can identify the stores they are being bought. Lets say one sells more butter in South Carolina than anywhere else and none in New Mexico and this you established by tracking your coupons,ray ban wayfarer. You can then use this information to sell more butter and to find out why practically no one in New Mexico is buying your butter,longchamp outlet.
From the consumer point of view a coupon works like this,longchamp le pliage. A person looks through the Sunday paper and finds a coupon that says you can save 0,longchamp taschen.20c on you favorite ketchup,longchamp outlet. So the next time you go shopping you take the coupon along and buy the sauce at a discount,ray ban 3025. Two things have happened the consumer has had the satisfaction of saving money,louis vuitton borse, although the amount it small,longchamp sale. More importantly,toms shoes, the consumer has bought that brand of ketchup and no other,longchamp bags,Why Top Retail Marketers Use Coupons. Because he had a coupon for that particular brand he wouldnt consider buying another brand,toms outlet. Also the marketer is able to track the sale and draw valuable marketing data from the transaction,cheap longchamp. Please note that the money involved is really not the point,louis vuitton outlet. And yet the consumer perceives himself to have gained from the transaction and the marketer has garnered valuable information,longchamp online.
Marketers also use coupons to increase the client base,longchamp outlet. However,Why Top Retail Marketers Use Coupons, in this case the saving has to be considerable,longchamp outlet,Why Top Retail Marketers Use Coupons, not just a couple of cents,longchamp bags. For instance,longchamp le pliage, lets say you service cars at peoples homes,ray ban pas cher. You normally charge 250 dollars for a basic service, but you offer a coupon stating you will service two cars for the price of one. That sounds like a massive decrease but you are gathering valuable information from the transaction,toms shoes usa. The tracking element is present here but more important the deal is getting you in front of people that may refer you to other prospective customers,longchamp borse. So a coupon can have a viral marketing effect. Also,longchamp milano, the marketer now has the customers contact information,toms shoes. Lets say the industry norm to service cars is every six months,http://tomsshoessaleonline11.tumblr.com. Obviously you can do a six monthly mailing reminding customers to service their cars. This is a good way to ensure year round business with repeat customers.
In summary,longchamp taschen, coupons are a good way to help increase your customer base and stimulate revenue,longchamp outlet. There are also a wealth of creative ways you can use coupons to increase your business,borse alviero martini. Once you have discovered how to use them remember to always include coupons in your marketing strategy,alviero martini portafogli.Related articles:
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