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Networking :: Using Tumblr to Expand Your Social Networking Presence

By now, you’re well aware of Facebook, Twitter, plus some of the major blogging platforms. If you want to become well-versed on the planet of blogging or social network so your business can thrive, then you’ve got spent a great deal of time learning these major players. While these can bring success to your business, the markets for these social network giants can often feel overcrowded.

Another platform has slowly been emerging among a younger crowd with the intention of taking its place on the list of giants as a hybrid, part-blogging platform, part-online community tool. That platform is Tumblr.

With Tumblr, you can easily post pictures, videos, short musings (? la Twitter), and comes with a feature known as “reblogging,” which makes for extended conversations and discussions. What you post on Tumblr is basically up for you, since its whole cause of existence is to promote a collage-like platform packed with things that are appealing to you.

So how do you use Tumblr to your company’s advantage?

The secrets to Tumblr lie within the content that you post and the amount of time you might be willing to put into making this work with your social media strategy. With so many purposes of Tumblr, some companies could find it difficult developing a centralized focus. Here are a few approaches to help with that:Content – For firms that have difficulty locating a use for Tumblr, consider it as the platform that lets you advertise your small business without physically this. It offers you the opportunity to communicate with an audience instead of simply encouraging visitors to visit your site to utilize your services. For instance, if you’re a healthcare source, a Tumblr can be filled with health tips, exercise videos, discussions about health, etc. Allow your Tumblr being the creative voice of your company.

Time Management – It is true that managing a Tumblr is going to take more time than Facebook or Twitter. Their simplicity is the reason why them the Big Two of online community. Others will state that it is harder to gauge the traffic that Tumblr generates, which can be true and then an extent. But it is dependent upon the content you post and that you want it to lead. Plus, the feature of needing followers can at least track people who find themselves truly interested in what you’re doing. That is the ultimate critical for Tumblr; it’s filled with people who are truly enthusiastic about what you have to say. People are searching for things of interest, not advertisements. You can inadvertently direct people to your product or service by fun or engaging material, quality discussions, along with a generally “hip” presence. We are all consumers here – wouldn’t all of us be more inclined to find out what a company were required to offer when it provided what was listed above?

The easily-customizable interface and simplicity of posting can make it a trendy new strategy to blog. It’s just like Twitter, and not confined to 140 characters. It offers the communication of Facebook, but doesn’t look as sterile. It’s something an integral demographic is using more and more, and just makes sense for companies to look into its potential.

Tumblr is gaining steam in the social media world. With the ability to have your Tumblr posts show up on your Twitter or Facebook also, it really is becoming less difficult to incorporate this platform into your online community strategy. Not to mention it’s SEO friendly.

Let your company develop a new voice among a fresh audience. Sure, it’s really a leap of faith getting included in Tumblr, however, if done right, it’s worth it.

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